Testimonials and endorsements are great for promoting your products and services! I mean think about it, everybody loves reading receipts! And having previous customers, paid reviewers, influencers, or even celebrities talking about your business can certainly help take your business to the next level.
While all of that may be true, testimonials and endorsements are heavily regulated by the Federal Trade Commission. It doesn't matter if you are using them on your website or social media platforms...if you don't have the right disclaimers posted, your business can be subject to hefty fines.
To avoid putting your brand at risk, grab this Testimonial/Product Review Disclaimer Template which can be used on your social media pages and/or website to ensure that you are in compliance with the FTC's guidelines.